The 'Platinum' Experience

Shyam Sundar Co Jewellers is adding platinum jewellery to all the glitter and dazzle that is in store - from 'Akshay-tritiya' this year.

Platinum is a rare metal with superior strength and durability - product attributes that make it so much more precious. And because of these physical properties - apart from being the most skin-friendly metal and one that remains unchanged for always - platinum is most ideal for diamond studded jewellery.

Naturally, platinum is perceived to be of great value and is associated with all that is unique.

Like 'the one and only' Mahendra Singh Dhoni, the brand ambassador of PGI Platinum Jewellery, who is batting here for signature style and exclusivity. Infact, going beyond endorsement, each platinum jewellery of the 'M S Dhoni Signature Edition' is actually signed by 'MSD'.

Shyam Sundar Co Jewellers is launching this premium range of platinum jewellery in Agartala with a 'Special Invitation Offer' of 7% discount on MRP - from 22nd April to 3rd May.

And, incidentally, platinum - which is perceived as very premium - is now actually cheaper than gold.